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Issues

  • INTRO TO TESSQUIRE

    Hi everyone, Welcome to Tessquire! At Tessquire, we believe that media should be digestible and informative. My name is Tessa, and welcome to my passion project. I am an attorney who belongs to the millennial generation. By day, I am a practicing attorney. By night, I work on creating the world of Tessquire.  The name…

  • To Disclose, or Not to Disclose?

    Some Quick Tips on FTC Disclosure Compliance as Told by the FTC Endorsement Guides Last Monday, we discussed a series of warnings issued by the Federal Trade Commission (“FTC”) to several influencers for allegedly failing to sufficiently disclose sponsorships with the American Beverage Association and the Canadian Sugar Institute on the social media platforms Instagram…

  • SEC Fines Van Eck $1,750,000

    SEC Fines Van Eck Associates $1,750,000 for Alleged Disclosure Failures Re: Influencer’s Involvement in ETF Launch The need to ensure proper disclosures involving business deals with influencers is making headlines again. Last week, the Securities Exchange Commission (“SEC”) announced that it would be ordering Van Eck Associates Corporation (“Van Eck Associates”) to pay $1,750,000 due…

  • Influencers issued Warnings by FTC

    FTC Issues Warnings to Influencers for Allegedly Failing to Sufficiently Disclose Sponsorships with the American Beverage Association and the Canadian Sugar Institute  Strict marketing compliance is nothing new to brands; however, the emerging area of influencer marketing has been the wild west of the marketing world. For the past few years, the Federal Trade Commission…

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